Digital Marketing With AI

• Introduction to Digital Marketing
• Traditional vs. Digital Marketing
• Key Digital Marketing Channels
• Paid vs. Organic Marketing
• Evolution of AI in Marketing
• Digital Marketing Funnel
• Target Audience & Buyer Persona

Module 1: Introduction to SEO

• What is SEO?
• Importance of SEO in digital marketing
• How search engines work
• Types of SEO: On-Page, Off-Page, Technical

Module 2: Keyword Research

• What is keyword research?
• Types of keywords (short-tail, long-tail, LSI)
• Tools for keyword research (Google Keyword Planner, Ubersuggest, SEMrush, Ahrefs)
• Competitor keyword analysis
• Search intent analysis

Module 3: On-Page SEO

• Title tags and meta descriptions
• URL structure & best practices
• Heading tags (H1 to H6)
• Image optimization (alt text, size, naming)
• Internal linking
• Content optimization & keyword placement
• Schema markup & rich snippets
• SEO-friendly content writing tips

Module 4: Off-Page SEO

• What is link building?
• Types of backlinks (dofollow vs nofollow)
• Techniques: Guest posting, social bookmarking, broken link building
• Directory submissions
• Influencer outreach
• Brand mentions and citations

Module 5: Technical SEO

• Website architecture & crawlability
• XML sitemaps and robots.txt
• Canonical tags
• Site speed optimization (Core Web Vitals)
• Mobile-friendliness & responsive design
• HTTPS & site security
• Structured data & schema.org
• Fixing crawl errors (Google Search Console)

Module 6: Local SEO

• What is local SEO?
• Google Business Profile (Google My Business)
• NAP (Name, Address, Phone) consistency
• Local citations & directories
• Reviews and ratings
• Local keywords optimization

Module 7: SEO Tools & Analytics

• Google Search Console
• Google Analytics
• Screaming Frog
• Moz, Ahrefs, SEMrush, Ubersuggest
• SERP Analysis tools
• Rank tracking tools

Module 8: SEO Auditing

• Full website SEO audit checklist
• On-page and technical audit
• Backlink audit
• Competitive audit
• Generating SEO audit reports

Module 9: Algorithm Updates & Penalty Recovery

• Google algorithm updates (Panda, Penguin, Hummingbird, Core Updates)
• How to avoid penalties
• How to recover from Google penalties
• Staying updated with SEO trends

Module 10: Advanced SEO Concepts

• Voice Search Optimization
• Video SEO (YouTube SEO)
• International SEO
• E-commerce SEO
• SEO for large websites
• Artificial Intelligence in SEO

Module 11: SEO Strategy & Reporting

• Creating SEO strategy for websites
• Setting KPIs for SEO campaigns
• Monthly SEO reporting
• Client reporting tools & templates

Module 1: Introduction to Social Media Marketing

• What is Social Media Marketing?
• Evolution & Importance of SMM
• Types of Social Media Platforms
• Organic vs Paid Marketing

Module 2: Social Media Platforms Overview

• Facebook Marketing
• Instagram Marketing
• LinkedIn Marketing
• Twitter (X) Marketing
• YouTube Marketing
• Pinterest & Snapchat Basics
• Threads & Emerging Platforms

Module 3: Social Media Strategy & Planning

• Defining Target Audience & Goals
• Creating Buyer Personas
• Competitor Research & Benchmarking
• Social Media Content Calendar
• Choosing the Right Platform for Your Business

Module 4: Content Creation & Management

• Types of Content (Text, Image, Video, Reels, Stories, etc.)
• Designing Creatives with Canva
• Writing Captions & Hashtags Strategy
• Using AI Tools for Content (ChatGPT, etc.)
• Scheduling Tools (Buffer, Hootsuite, Meta Suite)

Module 5: Facebook & Instagram Advertising

• Meta Ads Manager Introduction
• Setting up Ad Campaigns (Awareness, Engagement, Conversions)
• Audience Targeting (Custom, Lookalike, Retargeting)
• Budgeting, Bidding & A/B Testing
• Ad Creatives, Copywriting & CTA Strategy
• Performance Metrics & Analytics

Module 6: LinkedIn & Twitter Marketing

• Building a Personal & Company Profile
• LinkedIn Content Strategy
• LinkedIn Ads (Sponsored Posts, InMail)
• Twitter Branding & Engagement
• B2B Strategy Using LinkedIn

Module 7: Influencer & Affiliate Marketing

• Finding & Collaborating with Influencers
• Tools to Identify Influencers
• Micro vs Macro Influencers
• Tracking Performance & ROI

Module 8: Analytics & Reporting

• Platform-wise Insights (Facebook, Instagram, etc.)
• Key Performance Metrics (Reach, Engagement, CTR, etc.)
• Google Analytics for Social Media
• Creating Monthly Reports

Module 9: Social Media Tools & Automation

• Tools: Meta Suite, Buffer, Hootsuite, Later, etc.
• Chatbots for Social Media
• AI Tools for Automation
• CRM Integration for Lead Management

Module 10: Crisis Management & Best Practices

• Handling Negative Comments & Reviews
• Reputation Management
• Do’s & Don’ts of Social Media
• Case Studies of Brands (Successful & Failed Campaigns)

Module 1: Introduction to Performance Marketing

• What is Performance Marketing?
• Evolution of Digital Advertising
• Key Performance Channels (Search, Social, Display, Affiliates)
• Difference Between Branding & Performance Marketing
• ROI & KPI-focused Strategy

Module 2: Marketing Funnels & Customer Journey

• Awareness, Consideration, Conversion
• TOFU, MOFU, BOFU Strategies
• Tracking Customer Behavior Across Channels

Module 3: Google Ads (Search & Display)

• Introduction to Google Ads
• Campaign Types: Search, Display, Shopping, Video
• Keyword Research & Match Types
• Writing Effective Ad Copies
• Bidding Strategies (CPC, CPM, ROAS)
• Quality Score & Ad Rank
• Conversion Tracking

Module 4: Meta Ads (Facebook & Instagram)

• Setting Up Business Manager & Ad Accounts
• Campaign Objectives: Awareness to Conversions
• Audience Targeting (Core, Custom, Lookalike)
• Ad Creatives: Image, Carousel, Video, Reels
• Pixel Setup & Conversion API
• Retargeting & Dynamic Ads

Module 5: Other Paid Ad Platforms

• LinkedIn Ads
• Twitter (X) Ads
• Pinterest Ads
• YouTube Ads Overview

Module 6: Landing Page Optimization

• Anatomy of High-Converting Landing Pages
• A/B Testing for Pages & CTAs
• Tools: Unbounce, Instapage, Elementor
• Lead Magnet Strategy

Module 7: Performance Metrics & Analytics

• CTR, CPC, CPA, CPL, ROAS, Conversion Rate
• Google Analytics (GA4) for Campaign Tracking
• UTM Parameters & Attribution Models
• Reporting & Dashboards

Module 8: Retargeting & Remarketing

• Facebook Pixel & Custom Audiences
• Google Remarketing Lists (RLSA)
• Dynamic Product Ads (DPA)
• Email Remarketing Strategies

Module 9: Affiliate & Influencer Performance Marketing

• Affiliate Networks & Models (CPA, CPS, CPL)
• Influencer Performance Partnerships
• Tracking Tools & Platforms

Module 10: Tools for Performance Marketers

• Google Ads, Meta Ads Manager
• Google Tag Manager (GTM)
• Hotjar / CrazyEgg (User Behavior)
• SEMrush / Ahrefs for Competitor Ads
• Funnel.io / Supermetrics (Reporting)

Module 11: Budgeting, Scaling & Strategy

• Ad Budget Planning & Allocation
• Scaling Campaigns Profitably
• Media Buying Strategy
• Campaign Audit & Optimization Checklist

Module 1: Introduction to Content Marketing

• What is Content Marketing?
• Importance in the Digital Marketing Funnel
• Types of Content Marketing (Blog, Video, Email, etc.)
• Content Marketing vs Traditional Marketing
• The Buyer’s Journey & Content Mapping

Module 2: Content Strategy Development

• Setting SMART Goals
• Identifying Target Audience & Buyer Personas
• Content Research & Competitor Analysis
• Content Calendar Creation
• Choosing the Right Content Channels

Module 3: Content Creation Fundamentals

• Types of Content: Blog Posts, Videos, Infographics, Podcasts, Reels, Case Studies
• Storytelling & Brand Voice
• Copywriting vs Content Writing
• AI in Content Creation (ChatGPT, Jasper, etc.)
• SEO Copywriting Basics

Module 4: Blogging & Article Writing

• Structuring Blog Posts (Headlines, Intro, Body, CTA)
• Keyword Research for Blogs
• Using Tools: Grammarly, Hemingway, Surfer SEO
• Content-Length, Readability, and Formatting
• Internal Linking & Meta Tags

Module 5: Visual & Video Content Marketing

• Importance of Visual Content
• Tools: Canva, Adobe Express, CapCut
• Creating Engaging Reels & Short-Form Video
• Repurposing Blog into Video, Carousel, Stories
• YouTube & Video SEO Basics

Module 6: Social Media Content Marketing

• Platform-Wise Content Strategy (Instagram, Facebook, LinkedIn, Twitter)
• Writing Captions & Using Hashtags
• Scheduling Tools (Buffer, Later, Meta Suite)
• Building Engagement & Community

Module 7: Email Content Marketing

• Building Email Lists
• Types of Email Campaigns (Newsletters, Drip, Promo)
• Writing High-Converting Emails (Subject, Body, CTA)
• A/B Testing & Email Automation
• Tools: Mailchimp, Moosend, ConvertKit

Module 8: SEO Content Integration

• On-Page SEO Techniques
• Keyword Placement & Density
• Optimizing Headlines, Meta Tags & Alt Text
• Creating Evergreen Content
• Content Clusters & Pillar Pages

Module 9: Content Distribution & Promotion

• Owned, Earned, and Paid Channels
• Guest Blogging & Outreach
• Influencer Collaboration
• Repurposing Content Across Platforms
• Boosting Organic Reach & Engagement

Module 10: Content Marketing Analytics & ROI

• KPIs: Engagement, Traffic, Leads, Conversions
• Google Analytics & Search Console Insights
• Measuring Content Performance
• Adjusting Strategy Based on Data

Module 11: Content Marketing Tools

• AI Tools: ChatGPT, Jasper, Copy.ai
• Research Tools: BuzzSumo, AnswerThePublic
• Project Management Tools: Trello, Notion, Asana
• SEO Tools: Ubersuggest, SEMrush, Surfer SEO

Module 1: Introduction to Email Marketing

• What is Email Marketing?
• Importance in Digital Marketing
• Types of Email Campaigns (Newsletter, Promotional, Transactional, Drip)
• Email Marketing vs. Other Channels

Module 2: Building & Managing Email Lists

• Creating Lead Magnets (Ebooks, Free Trials, Webinars, etc.)
• Using Landing Pages & Opt-in Forms
• Double Opt-in vs Single Opt-in
• GDPR & CAN-SPAM Compliance
• List Segmentation Techniques

Module 3: Email Marketing Platforms

• Overview of Tools
• Setting Up Your First Campaign
• Managing Subscribers & Segments
• Integrating with Website or CRM

Module 4: Crafting High-Converting Emails

• Anatomy of a Great Email (Subject, Header, Body, CTA, Footer)
• Writing Effective Subject Lines
• Personalization & Dynamic Content
• Storytelling in Emails
• Visual Elements (Images, GIFs, Buttons)

Module 5: Email Automation & Drip Campaigns

• What is Automation in Email Marketing?
• Setting Up Welcome Series, Abandoned Cart, Nurture Flows
• Behavior-Based Triggers & Actions
• Lead Scoring and Tagging

Module 6: Email Design Best Practices

• Responsive Email Design (Mobile & Desktop)
• HTML vs Plain Text Emails
• Using Templates vs Custom Design
• Tools: Canva, BeeFree, Stripo

Module 7: A/B Testing & Optimization

• What to Test: Subject Line, Send Time, CTA, Design
• Interpreting Test Results
• Using A/B Testing to Improve Open & Click Rates

Module 8: Email Deliverability & Spam Management

• Factors Affecting Email Deliverability
• Avoiding Spam Triggers
• Managing Bounce Rates & Unsubscribes
• Authentication (SPF, DKIM, DMARC)

Module 9: Email Analytics & Reporting

• Key Metrics: Open Rate, Click-Through Rate (CTR), Conversion Rate, Unsubscribe Rate
• Analyzing Campaign Performance
• Generating Reports & Insights
• Improving Campaigns Based on Data

Module 10: Integrating Email with Other Channels

• Email + Social Media
• Email + SMS
• Email + CRM (HubSpot, Zoho, etc.)
• Multi-Channel Marketing Strategies

Module 11: Email Marketing Strategy & Planning

• Setting Campaign Goals & KPIs
• Creating Monthly Email Calendars
• Planning Seasonal & Event-Based Campaigns
• Budgeting for Email Marketing

Module 1: Introduction to Influencer Marketing

• What is Influencer Marketing?
• Evolution & Growth of Influencer Culture
• Benefits of Influencer Marketing for Brands
• Influencer Marketing vs Traditional Advertising
• Key Terminologies (Engagement, Reach, ROI, etc.)

Module 2: Types of Influencers & Platforms

• Types Based on Following
• Nano, Micro, Macro, Mega Influencers, Celebrities
• Types Based on Content
• Bloggers, Vloggers, Creators, Niche Experts
• Platform Overview
• Instagram, YouTube, X (Twitter), LinkedIn, TikTok, Snapchat

Module 3: Influencer Discovery & Selection

• How to Identify the Right Influencers
• Influencer Vetting Checklist (Fake Followers, Engagement Rate, Audience Demographics)
• Tools for Influencer Discovery: Upfluence, Heepsy, HypeAuditor
• Influencer Databases & Marketplaces

Module 4: Campaign Strategy & Planning

• Defining Goals: Awareness, Engagement, Conversions
• Selecting the Right Campaign Format
• Gifting, Paid Collaborations, Affiliate, Takeovers, Contests
• Content Briefing & Creative Guidelines
• Budgeting & Negotiation

Module 5: Influencer Outreach & Collaboration

• Writing Effective Outreach Emails/DMs
• Onboarding Influencers Professionally
• Contracts, Deliverables & Timeline
• FTC Guidelines & Disclosure Compliance

Module 6: Content Creation & Approval

• Co-creating Branded Content
• Platform-specific Content (Instagram Reels, YouTube Shorts, Blog Posts, etc.)
• Ensuring Brand Alignment
• Review & Feedback Process

Module 7: Paid Influencer Campaigns

• Sponsored Posts vs Organic Mentions
• Running Influencer Whitelisted Ads
• Boosting Influencer Content via Meta Ads
• Tracking Ad Performance

Module 8: Affiliate & Performance-Based Influencer Marketing

• Affiliate Models: CPA, CPS, CPL
• Tracking Tools (Bitly, UTMs, Trackier, Impact)
• Coupon Code Campaigns
• Commission Structures

Module 9: Measuring Campaign Success

• Metrics to Track: Impressions, Reach, Engagement, Clicks, Conversions
• Calculating ROI & ROAS
• Tools: Google Analytics, Instagram Insights, Creator Studio
• Reporting & Presentation

Module 10: Influencer Relationship Management

• Building Long-Term Collaborations
• Creating Brand Ambassador Programs
• Retention Strategies
• Handling Conflicts & Crisis Management

Module 11: Tools & Platforms

• Influencer Discovery Tools
• Campaign Management Tools: AspireIQ, Traackr, Brandwatch
• Reporting & Analytics Tools

Module 1: Introduction to AI in Digital Marketing

• What is Artificial Intelligence?
• Evolution of AI in Marketing
• Benefits & Use Cases in Digital Marketing
• AI vs Traditional Marketing Approaches

Module 2: AI-Powered Tools Overview

• Popular AI Tools in Digital Marketing
• ChatGPT, Jasper, Copy.ai (Content Creation)
• Canva AI, Lumen5 (Design & Video)
• Surfer SEO, SEMrush, Clearscope (SEO)
• HubSpot, Salesforce (CRM & Automation)
• Chatbots (Tidio, Drift, ManyChat)
• Free vs Paid Tools Comparison

Module 3: AI in Content Marketing

• Popular AI Tools in Digital Marketing
• ChatGPT, Jasper, Copy.ai (Content Creation)
• Canva AI, Lumen5 (Design & Video)
• Surfer SEO, SEMrush, Clearscope (SEO)
• HubSpot, Salesforce (CRM & Automation)
• Chatbots (Tidio, Drift, ManyChat)
• Free vs Paid Tools Comparison

Module 3: AI in Content Marketing

• AI Tools for Blog & Article Writing
• AI-Powered Copywriting for Ads, Emails, and Social Media
• Creating Content Calendars Using AI
• Limitations & Ethical Use of AI Content

Module 4: AI in Social Media Marketing

• Auto-Generating Posts & Captions
• AI Scheduling & Posting Tools (Buffer AI, Publer AI)
• Sentiment Analysis & Social Listening
• Personalizing Content Based on AI Insights

Module 5: AI in SEO & SEM

• Keyword Research with AI Tools
• Predictive Search Trends
• AI-Powered On-page Optimization
• Running & Optimizing Paid Ads using AI
• Google Ads Smart Campaigns & Bid Strategies

Module 6: AI Chatbots & Conversational Marketing

• Role of AI Chatbots in Lead Generation & Support
• Tools: ManyChat, Tidio, Drift, Chatfuel
• Integrating Chatbots with Facebook, Instagram, WhatsApp
• Conversation Flows & Natural Language Processing (NLP)

Module 7: AI in Email Marketing & Automation

• Personalized Email Campaigns Using AI
• Automated Email Workflows
• Predictive Email Send Time & Frequency
• A/B Testing & Subject Line Generation

Module 8: AI for Data Analytics & Customer Insights

• Predictive Analytics for Customer Behavior
• AI in Google Analytics 4
• Creating Smart Dashboards with AI
• Customer Journey Mapping & Segmentation

Module 9: AI in Video & Visual Content Creation

• Video Generation Tools
• AI Voiceovers & Avatars
• Image Enhancements using AI
• Reel & Story Editing with AI Tools

Module 10: Personalization & Recommendation Engines

• AI in E-commerce: Product Recommendations
• Dynamic Website Personalization
• Netflix, Amazon, Spotify Case Studies

Module 11: Ethical AI Use & Future Trends

• Transparency & AI Ethics in Marketing
• Copyright & Plagiarism Concerns
• The Future of AI in Marketing
• Preparing for AI-Driven Job Roles